Cali-X: From London Streets to Cali Peaks

In 2021, I collaborated with Cali-X, a cannabis brand by a London entrepreneur who moved to Los Angeles to legally sell exotic California strains. I refined their logo, redesigned their product line—mylar pouches and jars—with anti-counterfeiting features like ornate patterns and holographic finishes, and art-directed marketing and merchandise. This elevated Cali-X’s professional image while preserving its street "edge," strengthening its California market presence.