Day One: Like each new day, every can is a fresh start.

In 2020, I led the branding and packaging design for Day One, a carbonated CBD water for wellness-conscious consumers in the US and European markets. Breaking from the clichéd "earthy-wellness" aesthetic common among CBD beverages, the Swiss-inspired minimalist design—featuring a deep IK Blue background, Swiss 721 BT typeface, and a water droplet "O"—embodied the philosophy that every healthy habit starts with a first step. Over eight months, the bold identity achieved strong retail adoption, selling 20 cases weekly in key accounts, and expanded successfully across multiple markets.