gen!us: strains for brains

gen!us, backed by a $164MM Investors Fund, transformed California's THC and CBD retail market from 2018 to 2020 with a focus on creativity and upliftment. I led a team of three to design innovative, whimsical custom cannabis packaging - emphasizing the fun creative aspects of cannabis use. The project delivered over 40 compliant, seasonal products, setting a new standard in the industry.